Angrakhaa is the lush awakening of poetry in clothing. Inspired by tropical colors, balmy, pristine beaches, solid tones, emeralds, turquoise and frothy oceans, the brand is all about outfits that exude comfort and ease while maintaining a strong sense of self-expression.
An intersection of Indian clothing and contemporary lifestyle, soaked in sunshine and modernism Angrakhaa stands for a designing philosophy that is fresh, aspirational and easy at the same time. Each piece is thoughtfully crafted to be timeless.
We love to play around with colors, prints, and fabrics to lend an interesting vibe to all our garments. From breezy brunch dresses to classic midis and elegant maxis and Kurtis that work for every occasion, we at Angrakhaa aim to redefine the classic Indian chic. We choose breathable cotton for our craft which is great to store and maintain with minimal care.
The brand’s identity is all about being organic and rooted in its approach. Each piece of the brand has an origin which could be traced back to history, art, travel or simply a figment of our vivid imagination.
Angrakhaa aims to be body-friendly, adaptable, multi-purpose and an ideal choice for all non-conformists who wish their garments to eliminate the concept of seasonal fashion and speak their minds.
Created by driven individuals, these garments are a work of love and soul. Let your Angrakhaa embrace you with the same warmth and good vibes.
Bulk production in a very restrictive time span - sounds risky but Team Angrakhaa took it upon as a challenge! Lots of customisations and color palette changes and alterations and the end result was fantastic. The Agra sky was lit up so bright with Himalaya Personal Care team in saffron colored jackets. Extremely happy that I could trust them with a brand as big as Himalaya, and very proud about the quality they delivered.
One of the things I love about Angrakhaa is the choice of colors and beautiful designs. Each piece is super versatile and can be styled in so many different ways. Size is never a problem as they even customise it! I, being, a woman who’s 5 11” had trouble finding the customised options for myself but Angrakhaa has become by one stop shop. Irene dress, Glee dress & Khwabeeda set are some of my absolute favourites.
Angrakhaa dresses are fantastic. The fabric & fitting is perfect. Since I moved to India from EU, a year ago, I have purchased 5 dresses of their summer collections and there is another one on the way. Looking forward to the new designs.
WOMEN BEHIND ANGRAKHAA
With over 15 years of collective experience in the fashion industry, Asana Riamei & Vishakha Bhaskkar started Angrakhaa with an aim to make the clothing industry a more size inclusive place.
Vishakha, an Economics graduate from Shri Ram College of Commerce, a fashion blogger & body positivism advocate, took the unconventional route and took up fashion jobs in the industry immediately after college.
Over the years, she managed to educate herself by training under India’s best fashion and jewelry designers, learning about the trends, functioning and as well as the management part of it. The idea was conceived by her, through her interactions with her social media followers, who were mostly adult and middle aged women who struggled with finding clothes with relaxed silhouettes for their body type.
Asana hails from North India, the most fashionably forward and stylish part of our country. She has the experience of working with one of India’s top fashion designers and has worked for both domestic and international clients on all scales of production possible.
She is well versed with the functioning of an export house and has a sharp eye for styles that are sellable and are loved by masses. Moreover, she has had the exposure to exhibit in International fairs, getting her more in touch with the needs of buyers outside India.
For both the founders, it’s been on the job learning that gave them the extensive experience required to start an apparel brand.